
ViperScan Roadmap
ViperScan Roadmap
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Tracking Validation
1.1 Analytics Integration ✅- Integrate major platforms including:
- Google Analytics
- ✅ Validate both Universal Analytics and GA4 code snippets.
- ❌ Ensure properties, views, and event tracking are correctly configured.
- ✅ Test pageviews, events, and conversion tracking across multiple environments.
- Meta Pixel
- ✅ Confirm proper installation on key pages.
- ❌ Verify conversion event tracking and custom audience setup.
- ❌ Test event firing using browser developer tools.
- Bing and Other Platforms
- ❌ Implement integration with Bing Webmaster Tools and additional trackers.
- ✅ Validate tag firing and ensure data consistency across platforms.
- Google Analytics
- ✅ Automate code snippet verification to ensure asynchronous loading and non-blocking behavior.
1.2 Event & Tag Monitoring 🟡
- 🟡 Implement comprehensive event tracking covering user interactions such as clicks, form submissions, and custom events.
- 🟡 Deploy automated test suites to simulate user behavior and validate tag firing accuracy.
- 🟡 Integrate browser debugging tools to log and diagnose misfires or configuration errors.
1.3 Real-time Diagnostics ❌
- ❌ Develop a live monitoring dashboard to display tracking performance metrics in real time.
- ❌ Set up alerting mechanisms (via email, SMS, or in-app notifications) to flag discrepancies immediately.
- ❌ Integrate data stream analysis to detect anomalies in event frequency and tag behavior.
1.4 Custom Tag Mapping ❌
- ❌ Provide a user interface for defining custom tracking rules for non-standard events.
- ❌ Allow mapping of custom events to specific tracking systems or third-party integrations.
- ❌ Implement a testing environment to validate custom tag configurations before live deployment.
- ❌ Enable detailed logging and error reporting for custom tag activities to aid troubleshooting.
1.5 Spec Creation & Automated QA ❌
- ❌ Introduce a spec creation tool that lets users define expected analytics behavior and event triggers.
- ❌ Automatically generate QA cases based on the provided specifications, covering page loads, click events, and form interactions.
- ❌ Allow users to tweak and customize the auto-generated QA cases to better fit their unique setups.
- ❌ Integrate the QA cases into the analytics validation process, enabling per-page reports that detail what worked and what didn’t.
- ❌ Provide detailed insights on discrepancies, including missed events and improper tag firings, to facilitate quick troubleshooting.
- Integrate major platforms including:
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SEO Enhancements
2.1 Metadata & Structured Data Audits ✅- ✅ Extract and validate all meta tags including:
- Title Tags: Ensure optimal length, uniqueness, and keyword placement.
- Meta Descriptions: Check for missing, duplicate, or overly long descriptions.
- Canonical Tags: Validate proper implementation to prevent duplicate content issues.
- Open Graph & Twitter Cards: Confirm correct formatting for social media previews.
- ✅ Audit structured data implementations including:
- Schema Markup: Detect and validate JSON-LD, Microdata, and RDFa.
- Breadcrumb Schema: Ensure proper hierarchical structuring for enhanced SERP results.
- Product, Article, FAQ, and Review Schema: Identify missing or incorrect structured data attributes.
- ✅ Generate detailed reports highlighting errors, warnings, and best practices for metadata and structured data improvements.
- ✅ Create instructional articles to guide users through resolving each detected issue.
2.2 Core Web Vitals Analysis 🟡
- 🟡 Measure and analyze Google’s Core Web Vitals including:
- Largest Contentful Paint (LCP): Identify slow-loading elements and suggest optimizations.
- First Input Delay (FID): Detect JavaScript execution delays affecting interactivity.
- Cumulative Layout Shift (CLS): Find unstable elements causing layout shifts.
- 🟡 Assess additional performance factors including:
- Total Blocking Time (TBT): Highlight render-blocking scripts and CSS.
- Time to First Byte (TTFB): Report on server response time issues.
- 🟡 Provide automated insights and detailed remediation steps for each identified performance bottleneck.
- 🟡 Develop content guides explaining how to improve Core Web Vitals for different site architectures (WordPress, Shopify, custom-built sites, etc.).
2.3 AI-driven SEO Suggestions ❌
- ❌ Leverage machine learning models to analyze site structure and suggest improvements for:
- Internal Link Optimization: Recommend key pages that need better interlinking.
- Keyword Targeting & Density: Compare against top-performing competitor pages.
- Content Gaps & Opportunities: Identify underutilized search terms and recommend content expansion.
- ❌ Develop an AI-driven keyword mapping tool that automatically aligns content with intent-based ranking factors.
- ❌ Generate AI-powered recommendations for missing or under-optimized schema markup.
2.4 Competitor Benchmarking ❌
- ❌ Enable domain-level comparisons with competitors for key SEO metrics including:
- Page Authority & Domain Authority: Compare overall site strength.
- Backlink Profiles: Identify referring domains competitors leverage.
- Content Performance: Analyze which pages and topics drive the most traffic for competitors.
- ❌ Develop industry-specific benchmarking tools to compare SEO health against competitors in similar niches.
- ❌ Provide competitor-driven insights, suggesting targeted strategies for improving rankings based on industry trends.
- ✅ Extract and validate all meta tags including:
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Performance Insights
3.1 Site Speed & Load Testing 🟡- 🟡 Measure page load speeds under different conditions including:
- First Contentful Paint (FCP): Time taken for the first visual content to render.
- Time to Interactive (TTI): When the page becomes fully usable.
- DOMContentLoaded (DCL): Time taken for the HTML document to be fully loaded and parsed.
- 🟡 Simulate real-world user interactions with load testing for:
- Desktop vs. Mobile Performance: Separate evaluations for different device types.
- Network Speed Simulation: Test under various network conditions (3G, 4G, Wi-Fi).
- Third-Party Resource Impact: Evaluate how third-party scripts affect performance.
- 🟡 Generate visual waterfall charts highlighting render-blocking elements.
- 🟡 Develop in-depth remediation guides on optimizing speed for common CMS platforms (WordPress, Shopify, Magento, etc.).
3.2 Resource Optimization ❌
- ❌ Analyze and provide recommendations for optimizing:
- Image Optimization:
- Convert images to WebP/AVIF format.
- Resize oversized images and use responsive formats.
- Implement lazy loading for below-the-fold assets.
- JavaScript & CSS Minification:
- Identify large JS files and unused CSS.
- Recommend deferring or asynchronously loading scripts.
- Font Optimization:
- Reduce excessive font files and optimize web font delivery.
- Image Optimization:
- ❌ Identify excessive server requests and suggest ways to reduce them through batching, caching, and preloading critical resources.
- ❌ Integrate with Core Web Vitals to track the impact of resource optimization efforts.
3.3 Real-time Performance Alerts ❌
- ❌ Develop a real-time monitoring system to track performance fluctuations over time.
- ❌ Set up automatic alerts for significant drops in:
- Page load speed
- Core Web Vitals metrics
- Third-party resource failures
- ❌ Integrate alerts via email, Slack, or webhooks for real-time notifications.
- ❌ Allow users to configure alert thresholds based on business-specific needs.
3.4 Progressive Enhancement Audits ❌
- ❌ Ensure sites deliver a functional experience on all device types by testing:
- Graceful degradation on older browsers (fallbacks for missing features).
- Progressive enhancement for modern features (e.g., lazy-loaded images, service workers).
- Accessibility-related performance optimizations (reducing animation motion for users with disabilities).
- ❌ Provide specific recommendations for optimizing progressive web apps (PWAs).
- ❌ Develop best practice guides on ensuring smooth performance across a wide variety of browsers and devices.
- 🟡 Measure page load speeds under different conditions including:
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Compliance Checks
4.1 GDPR/CPRA Compliance Audits ❌- ❌ Automatically detect and review compliance issues for global privacy laws, including:
- GDPR (Europe): Consent management validation, cookie usage analysis, and data retention compliance.
- CPRA (California, USA): Compliance with new consumer rights, opt-out requirements, and data transparency.
- PIPEDA (Canada): Verification of lawful consent handling and privacy disclosures.
- Other global privacy laws (Brazil’s LGPD, India’s PDPB, etc.) to ensure coverage across multiple jurisdictions.
- ❌ Analyze cookie banners, tracking scripts, and consent mechanisms to ensure full compliance.
- ❌ Provide automated flagging for third-party scripts that collect user data without explicit consent.
- ❌ Develop remediation guides for businesses to quickly adjust their policies and website implementations.
4.2 Accessibility (WCAG) Standards ❌
- ❌ Conduct automated and manual accessibility audits to ensure compliance with:
- WCAG 2.1 / 2.2 AA & AAA Standards for screen reader compatibility, keyboard navigation, and contrast ratios.
- ARIA Attribute Validation: Ensure correct implementation of assistive technology attributes.
- Automated Page Scans: Detect missing alt text, improper heading structures, and form input issues.
- ❌ Develop best practice guides for developers, marketers, and compliance officers to improve accessibility.
- ❌ Provide a compliance score with a breakdown of violations and suggested fixes per page.
4.3 Automated Risk Assessment ❌
- ❌ Develop an AI-driven privacy risk assessment engine that:
- Flags Potential Compliance Risks by scanning for unauthorized data collection and transmission.
- Evaluates Third-Party Service Risks for advertising, tracking, and CRM integrations.
- Detects Personally Identifiable Information (PII) Exposures in form submissions, APIs, and JavaScript tracking.
- ❌ Assigns a dynamic risk score based on data privacy violations and regulatory non-compliance.
- ❌ Generates in-depth reports on potential legal exposure and required remediation steps.
4.4 Custom Compliance Configurations ❌
- ❌ Enable businesses to tailor compliance checks to their specific industry or location, covering:
- E-commerce regulations (PCI DSS, consumer protection laws).
- Healthcare compliance (HIPAA for US, GDPR health data protections).
- Financial sector requirements (SOX, PSD2 for EU banking security).
- ❌ Allow multi-region compliance validation for companies operating in multiple countries.
- ❌ Provide a live update system to track upcoming regulatory changes worldwide and adjust compliance rules dynamically.
- ❌ Automatically detect and review compliance issues for global privacy laws, including:
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Custom Reporting & Integrations
- Actionable Reports:
Generate detailed, easy-to-digest reports that provide clear guidance on areas for improvement.
Status: 🟡 (In Progress) - Historical Data Archiving:
Archive previous reports to track performance over time and identify trends.
Status: ❌ (Planned) - API & Third-Party Integrations:
Enable seamless data export and integration with external dashboards and analytics platforms.
Status: ❌ (Planned) - Customizable Reporting Templates:
Allow users to generate reports tailored to their specific needs and branding.
Status: ❌ (Planned)
- Actionable Reports:
⏳ Overall Timeline
Phase 1: MVP Launch (Weeks 1-4)
- Complete core tracking validation, basic SEO audits, and initial performance insights.
- Soft launch with a small group of paid customers to validate the MVP.
Phase 2: Rapid Expansion & Iteration (Weeks 5-8)
- Roll out remaining features (Compliance Checks & Custom Reporting integrations).
- Gather user feedback and iterate quickly on stability and quality.
- Expand outreach and onboard additional customers as the platform stabilizes.
Our goal is to transition from concept to a fully functional MVP in just 2 months, proving stability and quality with early adopters before scaling rapidly.