Analytics Lab / Instrumentation

Meta Pixel Sandbox

Observe how Meta Pixel events bind to common interface elements. Trigger any interaction to inspect the exact payload that would reach Events Manager in a production deployment.

Pixel ID
META-PIXEL-ID
Test event code
META-SANDBOX
Endpoint
https://graph.facebook.com/v18.0/<pixel-id>/events

Tracked interface elements

Each component below mirrors a production instrumentation pattern. Data attributes declare the fbq command, action source, and payload blueprint so you can map the UI directly to the Events Manager feed.

Mission-critical conversions

Buttons and forms that power acquisition programmes. These examples cover hero CTAs, meeting bookings, and lead capture flows.

fbq('track', 'LaunchCTA')

Primary call-to-action

Simulates a mission-critical conversion button. Useful for validating revenue metadata before a high-intent launch.

Event
LaunchCTA
Interaction
click
Action source
website

Idle — waiting for interaction.

Payload blueprint 
 
 
 
 
 
fbq('track', 'ScheduleConsultation')
 
Consultation scheduling
 
 

Demonstrates a meeting-booking CTA that passes context about the requested mission review. Use it
                to validate custom conversion goals before launch.

 
 
 
Event
 
ScheduleConsultation
 
 
 
Interaction
 
click
 
 
 
Action source
 
website
 
 
  
Idle — waiting for interaction.
 
 Payload blueprint 
 
 
 
 
 
fbq('track', 'LeadSubmission')
 
Qualified lead form
 
 

Mimics a short lead capture flow with hashed identifiers. Submission is intercepted so you can
                review the outbound payload without leaving the page.

 
 
 
Event
 
LeadSubmission
 
 
 
Interaction
 
submit
 
 
 
Identifiers
 
SHA-256 placeholders
 
 
 
    
 
Idle — waiting for interaction.
 
 Payload blueprint 
 
 
 
 
 
 
Content engagement
 

Mid-funnel behaviors spanning resource downloads, media milestones, and newsletter sign-ups. These
            events power retargeting and propensity models.

 
 
 
 
fbq('track', 'ViewSpecifications')
 
Specification link
 
 

Represents a mid-funnel content click. The payload records link context and document
                classification for downstream attribution.

 
 
 
Event
 
ViewSpecifications
 
 
 
Interaction
 
click
 
 
 
Prevent default
 
true (demo only)
 
 
 
Download mission brief (PDF)
  
 Payload blueprint 
 
 
 
 
 
fbq('track', 'VideoView')
 
Video milestones
 
 

Trigger start, midpoint, and completion signals for a mission briefing. Mid-roll checkpoints use
trackCustom to avoid polluting standard reporting.

 
    
 
Idle — waiting for interaction.
 
 Payload blueprint 
 
 
 
 
 
fbq('track', 'Subscribe')
 
Newsletter subscription
 
 

Captures lifecycle engagement by logging a newsletter opt-in. The payload includes consent and
                topic preferences for downstream syncing.

 
    
 
Idle — waiting for interaction.
 
 Payload blueprint 
 
 
 
 
 
 
Commerce & lifecycle
 

Full-funnel commerce events for catalog optimisation. Fire each step to validate attribution and
            ensure value and currency properties map correctly.

 
 
 
 
fbq('track', 'AddToCart')
 
Add to cart
 
 

Signals that a payload containing mission hardware has been staged for purchase. Includes
                product category metadata for catalog segmentation.

  
Idle — waiting for interaction.
 
 Payload blueprint 
 
 
 
 
 
fbq('track', 'InitiateCheckout')
 
Checkout initiation
 
 

Represents a cart advancing to checkout. The payload mirrors required parameters for the Meta
                Conversions API including item IDs and order value.

  
Idle — waiting for interaction.
 
 Payload blueprint 
 
 
 
 
 
fbq('track', 'Purchase')
 
Purchase confirmation
 
 

Completes the funnel with a simulated purchase event. Toggle it last to confirm deduplication
                logic downstream.

  
Idle — waiting for interaction.
 
 Payload blueprint 
 
 
 
 
 
 
Retention & support
 

Post-purchase experiences matter as much as acquisition. These interactions cover chat, case
            resolution, and satisfaction tracking mapped to custom pixel events.

 
 
 
 
fbq('trackCustom', 'ChatInitiated')
 
Support chat escalation
 
 

Simulates launching a live chat from the command console. The payload includes channel and
                issue taxonomy to help support teams triage inbound conversations.

  
Idle — waiting for interaction.
 
 Payload blueprint 
 
 
 
 
 
fbq('trackCustom', 'CaseResolved')
 
Case resolution
 
 

Records when a mission-critical ticket is closed. Feed this event into retention audiences to
                suppress resolved users from additional outreach.

  
Idle — waiting for interaction.
 
 Payload blueprint 
 
 
 
 
 
fbq('trackCustom', 'SatisfactionSurvey')
 
Satisfaction survey
 
 

Captures a post-engagement satisfaction score and verbatim. Pair it with case metadata to
                unlock closed-loop reporting.

 
    
 
Idle — waiting for interaction.
 
 Payload blueprint 
 
 
 
 
 
 
Experience instrumentation
 

Operational telemetry for preferences, alerts, and contextual helpers. These patterns ensure
            your measurement plan covers the nuance of day-to-day product usage.

 
 
 
 
fbq('trackCustom', 'ThemePreference')
 
Interface theme toggle
 
 

Records preference changes when visitors toggle between light and dark control room themes.
                The payload captures previous and next state so personalisation systems can respond.

 
 
 
Interaction
 
click
 
 
 
Dynamic
 
toggle state + payload
 
 
 
 
Current theme: Light
 
  
Theme set to light.
 
 Payload blueprint 
 
 
 
 
 
fbq('trackCustom', 'ConsentUpdate')
 
Consent toggle
 
 

Demonstrates how optional communications preferences should emit explicit consent status in
                the payload for compliance-ready event streams.

 
 
 
Interaction
 
change
 
 
 
Fields
 
preference + granted flag
 
 
   
 Payload blueprint 
 
 
 
 
 
fbq('trackCustom', 'ModalOpen')
 
Mission alert modal
 
 

Launching the alert emits a ModalOpen payload. Buttons inside the dialog showcase
                follow-up tracking for dismiss and acknowledge events.

 
 
 
Interaction
 
click
 
 
 
Actions
 
open / dismiss / acknowledge
 
 
  
Modal idle — closed.
 
 Payload blueprint 
 
 
 
 
 
fbq('trackCustom', 'TooltipToggle')
 
Inline tooltip
 
 

Contextual helpers deserve instrumentation too. Toggle the tooltip to emit a payload that notes
                visibility state and referenced knowledge article.

 
 
 
Interaction
 
click
 
 
 
Dynamic
 
visible / hidden
 
 
   
Tooltip hidden.
 
 Payload blueprint 
 
 
 
 
 
fbq('trackCustom', 'FeedbackScore')
 
Module feedback slider
 
 

Capture qualitative satisfaction scores directly in the pixel payload. The range input emits the
                selected score and upper bound for downstream dashboards.

 
 
 
Interaction
 
change
 
 
 
Scale
 
1–5
 
 
  
Awaiting feedback.
 
 Payload blueprint 
 
 
 
 
 
 
Visibility & advocacy
 

Extend measurement beyond direct conversions with sharing, print, and scroll-depth signals that
            illuminate how mission intelligence propagates across teams.

 
 
 
 
fbq('trackCustom', 'ShareLink')
 
Copy mission brief
 
 

Copy-to-clipboard events indicate organic sharing. The helper mirrors instrumentation wired to a
                custom HTML tag with clipboard feedback.

  
No copy attempts recorded.
 
 Payload blueprint 
 
 
 
 
 
fbq('trackCustom', 'ShareSocial')
 
Share to X
 
 

Emits a channel-specific sharing payload for social amplification. Replace the medium when
                integrating with other paid media platforms.

  
Awaiting share interaction.
 
 Payload blueprint 
 
 
 
 
 
fbq('trackCustom', 'SharePrint')
 
Print briefing packet
 
 

Printing is often overlooked in analytics implementations. This example logs the method so you
                can reconcile offline dissemination in downstream tools.

  
No print intents logged.
 
 Payload blueprint 
 
 
 
 
 
fbq('trackCustom', 'ScrollDepth')
 
Scroll depth sentinel
 
 

The sentinel toggles when 90% depth is reached, mirroring an Intersection Observer trigger used
                in production to gauge deep content engagement.

 
 

Scroll sentinel — fires once at 90% depth

 
 
Sentinel armed — scroll to trigger.
 
 Payload blueprint 
 
 
 
 
 
fbq('trackCustom', 'SystemAnomaly')
 
Error capture
 
 

Mission-critical experiences should bubble anomalies to analytics stacks. Trigger the sample to
                simulate logging a non-fatal issue.

  
No anomalies detected.
 
 Payload blueprint 
 
 
 
 
 
   
 
 
Meta Pixel base snippet
 

Deploy the base pixel early in the document head. Replace META-PIXEL-ID with your pixel
        ID and add advanced matching parameters as needed.

 
&lt;script&gt;
  !function(f,b,e,v,n,t,s){
    if(f.fbq) return;
    n=f.fbq=function(){ n.callMethod ?
      n.callMethod.apply(n,arguments) : n.queue.push(arguments);
    };
    if(!f._fbq) f._fbq=n;
    n.push=n; n.loaded=!0; n.version='2.0';
    n.queue=[]; t=b.createElement(e); t.async=!0;
    t.src=v; s=b.getElementsByTagName(e)[0];
    s.parentNode.insertBefore(t,s);
  }(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', 'META-PIXEL-ID');
  fbq('track', 'PageView');
&lt;/script&gt;