Work

2022–Present

Analytics Manager · Fox Corporation

Lead analytics strategy, implementation, and QA for FOX Digital Consumer Products Engineering across web, mobile, OTT, and server-side platforms. Own the full lifecycle from measurement design to deployment, ensuring Adobe Analytics and GTM implementations meet technical, compliance, and business needs in highly visible, regulated environments.

  • Designed, documented, and delivered enterprise analytics solutions for digital properties, integrating with Adobe Analytics, Google Tag Manager, GA4, and custom SDKs.
  • Built and maintained data layer architectures, enabling accurate event tracking and scalable taxonomy across multiple platforms and brands.
  • Led cross-team troubleshooting to resolve systemic performance bottlenecks, including identifying a slow BI process root cause (low DB billing tier), resulting in immediate time and cost savings.
  • Automated tag deployment and validation processes, reducing manual QA time by 40%+ while improving data integrity.
  • Partnered with engineering, BI, product, and compliance teams to ensure data met GDPR, CCPA, HIPAA, and GxP standards.
  • Developed and executed analytics QA frameworks for OTT and mobile platforms, identifying and remediating SDK integration gaps.
  • Provided implementation guidance and best practices to analysts, engineers, and product owners to accelerate project delivery.

Key Skills: Adobe Analytics • Google Tag Manager • Data Layer Architecture • Server-Side GTM • SDK Integration • Analytics QA • GA4 • Event Tracking • Compliance (GDPR, CCPA, HIPAA, GxP) • API Integrations • BI Enablement • Cross-Team Problem Solving

2018–2022

Analytics Engineer · Logical Position

Served as the technical authority for digital analytics implementation across 1,000+ SMB and enterprise clients, leading the design, deployment, and QA of cross-platform measurement solutions that improved marketing attribution, campaign optimization, and BI reporting accuracy.

  • Architected and deployed Adobe Analytics, Google Analytics, and GTM solutions, integrating with advertising platforms (Google Ads, Facebook Ads, Bing Ads).
  • Created custom JavaScript tracking scripts, data layers, and event-driven APIs to support advanced analytics and remarketing capabilities.
  • Established and enforced tagging taxonomies across hundreds of web properties, ensuring scalable, efficient, and accurate data capture.
  • Built automated tag audit and reporting processes, enabling faster detection and resolution of data discrepancies.
  • Partnered with BI teams to create data validation dashboards, ensuring parity across Amplitude, Adobe, and other analytics platforms.
  • Delivered training and documentation to marketing and engineering teams on analytics QA, debugging, and tag management.
  • Led troubleshooting for complex cross-domain tracking, SDK integrations, and server-side event routing.

Key Skills: Adobe Analytics • Google Analytics • GTM • Data Layer Design • Tag Management • JavaScript • API Integrations • BI Reporting • Cross-Domain Tracking • Analytics QA • Compliance Awareness • Performance Optimization

2016–2018

Technical Support · MMC

Provided technical operations, networking, and support for a distributed crypto mining infrastructure, ensuring uptime, performance, and compliance across multiple remote sites.

  • Designed, deployed, and managed SMB networks and remote monitoring for 25+ mining systems.
  • Monitored performance and capacity to prevent overload and maintain optimal uptime.
  • Coordinated hardware planning, procurement, and replacement to maintain operational capacity.
  • Performed firmware updates, version locking, and preventive maintenance.
  • Created and maintained compliance and operational documentation for systems and processes.
  • Worked cross-functionally with operations, engineering, and vendors to align technical needs with business goals.

Key Skills: Networking • Remote Monitoring • Hardware Planning • Compliance Documentation • Performance Optimization

2014–2016

Support Specialist · Maletis Beverage

Delivered IT and operational support for a regional beverage distributor, ensuring continuity of business systems and technical workflows.

  • Provided Tier 1 & 2 technical support for hardware, software, and network issues.
  • Supported inventory, distribution, and sales systems to maintain operational flow.
  • Assisted with system upgrades and deployments, minimizing downtime.
  • Maintained clear communication with non-technical staff to quickly resolve issues.

Key Skills: Technical Support • System Deployment • Troubleshooting • Communication Skills