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Marketing Lab Modules
This index organizes two hundred marketing tactics into modules. Each module links to a dedicated scaffold where experiments, frameworks, and future research notes can be collected.
Strategy & Objectives
- North Star metric
- Jobs-to-be-Done map
- Category design/reframe
- Strategic narrative
- Moat/defensibility story
- RICE/ICE prioritization
Market Research & Segmentation
- Qual interviews (5 Whys)
- Conjoint/feature trade-offs
- RFM behavioral segments
- Intent mining (search/forums)
- TAM/SAM/SOM sizing
- Journey stage mapping
Positioning & Brand
- Positioning A/B tests
- Value prop hierarchy
- Category entry points
- Brand archetypes
- Distinctive brand assets
- Naming/tagline tests
- Visual identity guardrails
- Brand mascot/character
Product & Packaging
- Freemium tiering
- Bundle/unbundle
- Feature gating
- Limited drops/editions
- Starter kits/samples
- Packaging as media (QR)
Pricing & Offers
- Anchoring/decoy price
- Charm pricing (.99/.97)
- Good–Better–Best tiers
- Dynamic demand pricing
- Geo pricing
- Bundled discounts
- Subscribe & save
- Free shipping threshold
- Risk reversal guarantee
- Buy Now Pay Later
Paid Media
- TOFU/MOFU/BOFU structure
- Creative matrix testing
- Broad + algo bidding
- Lookalikes
- Sequential remarketing
- Whitelisted UGC ads
- Lead magnet → tripwire
- Seasonal/event hijacks
- Geo bid mods
- Dayparting
- Holdout incrementality
- Cross-channel sequencing
- Native lead forms
- Programmatic native
SEO & Content
- Topic clusters/pillars
- Programmatic SEO
- Internal linking (entity)
- Schema/rich results
- Content refresh cycles
- Pain–Claim–Gain posts
- POV thought leadership
- Data studies for links
- Glossary/academy builds
- UGC/Q&A harvesting
- E-E-A-T signals
- Video SEO (chapters)
Social & Community
- Repurposing flywheel
- Trend-jacking rules
- Duets/remixes
- Localized memes
- Challenge formats
- Live + timed offers
- Proof carousels
- Employee advocacy
- AMAs
- Reddit/Discord presence
- Social listening loops
- DM funnel scripts
Influencer & Partnerships
- Product seeding
- Affiliate codes/UTMs
- Whitelisting/licensing
- Co-branded drops
- Expert/KOL endorsements
- Marketplace bundles
- Joint webinars/lives
- Brand swaps
Virality & Referrals
- Double-sided rewards
- Milestone waitlists
- Feature-unlock invites
- Social unlock walls
- Leaderboards/streaks
- Gifting features
- Shareable templates
- “Powered by” watermark
Conversion & UX/CRO
- Message–market match
- Above-fold clarity
- One-tap/autofill
- Honest urgency/stock
- Trust badges density
- Exit-intent offers
- Multi-step forms
- Quiz funnels
- Advertorial pre-sells
- Checkout cross-/upsells
- Post-purchase upsells
- Onsite personalization
- UGC/review widgets
- Sticky CTAs/bars
- Speed/Core Web Vitals
- Accessibility fixes
Lifecycle & Retention (Email/SMS/App)
- Welcome series
- Cart/browse abandonment
- Post-purchase education
- Replenishment reminders
- Churn-reason win-backs
- Pillar newsletter
- VIP/loyalty tiers
- Preference center
- Usage-milestone nudges
- In-app messaging
- Re-activation offers
- NPS-timed referral asks
- Review/UGC requests
- Renewal/dunning ops
Sales-Led & B2B ABM
- ICP scoring model
- Tiered account lists
- Intent-triggered outreach
- Multithreading sequences
- ABM landing pages
- Executive gifting mailers
- C-suite roundtables
- Verticalized case studies
Events, PR & Offline
- Pitch angles calendar
- Speaking slots
- Guerrilla activations
- Booth theater
- Experiential pop-ups
- Sponsorship + stage
- Rapid newsjacking
- PRable data reports
Local & Field Marketing
- Google Biz Profile ops
- Local citations/reviews
- Flyers/door hangers + QR
- Community sponsorships
- Street teams/sampling
- Nextdoor ads
Ecommerce & Checkout
- One-click checkout
- Free returns/exchanges
- Size/fit calculators
- Build-your-own bundles
- Skip/pause subscriptions
- Pre-order/back-in-stock
- Gift-with-purchase tiers
- Shop-the-look modules
- Buy-the-set collections
- Tracking-page upsells
Mobile/App Growth
- ASO metadata/tests
- Aha-moment onboarding
- Push cadences
- Feature-flag experiments
- Rating prompts post-win
- Deep linking
Data, Experimentation & Analytics
- North-star dashboard
- MMM vs MTA triangulation
- Geo holdouts
- Synthetic controls
- Cohort/RFM tracking
- Platform lift studies
- Creative taxonomy
- Survey-based lift
- Diff-in-diff analysis
- Server-side conversions
Behavioral Psychology & Messaging
- Reciprocity
- Social proof
- Scarcity
- Authority
- Consistency
- Liking
- Unity/identity
- Loss aversion
- Anchoring
- Framing
- Decoy effect
- Endowment
- Zeigarnik
- Goal gradient
- Peak–end rule
- Hyperbolic discounting
- Choice reduction
- Temporal reframing
- Narrative/hero framing
- Metaphor-led copy